Work Experience
OCT 2023 - PRESENT
Lead Product Designer
Fend Group (DigiCask, Prepme Academy, SailFish)
- Designed a sleek, modern landing page and key platform flows (investment and tokenomics pages), contributing to a 30% increase in user engagement over the previous design.
- Simplified the investment journey for users—mapping token allocation, cask details, and return expectations into an intuitive flow.
- Collaborated with blockchain developers to ensure seamless integration of smart contract actions, emphasizing transparency for retail investors.
- Improved handoff documentation and minimized feedback loops, helping reduce turnaround time and boosting delivery efficiency by 20%.
- Assisted in shaping the visual identity by aligning product UI with brand direction.
- Conducted in-depth competitor research on veDEXs across blockchains to identify UX pain points in v3 liquidity pool design.
- Designed the full product experience including landing page, liquidity pool UI, bridging dashboard, governance voting section, focused on simplifying DeFi complexity.
- Created reusable UI components and a clean, modular layout that made the product easily adaptable as an SDK by other dApps.
- Worked closely with engineers to ensure UX consistency and clarity across smart contract-enabled flows.
- Contributed directly to SailFish winning 1st place in Educhain Semester 1 Hackathon and facilitating over $10M in mainnet transactions.
- Led the product design and management of Prepme academy, a Web3-powered exam practice platform with end-to-end flows from onboarding to exam completion.
- Designed the full user experience (landing page, practice engine, leaderboard, and reward logic) based on early user feedback and performance goals.
- Acted as both Product Designer and Product Manager, curated the roadmap, prioritized features to avoid team overload, and implemented Notion/Trello for agile task tracking.
- Grew the platform from 0 to 5,000 users and 1,000+ TikTok followers within 3 months through strategic content creation, video explainers, and consistent community engagement.
- Conducted user interviews and synthesized feedback to shape the product pipeline while focusing development efforts on high-impact features.
- Earned 2nd runner-up in Educhain Semester 2 Hackathon and secured partnerships with edtech dapps.
- Contributed to the design of Educare software, automating academic and administrative processes for over 110 schools and 3000+ users. Resulted in increased efficiency and positive user feedback with a 60% increase in adoption rate, 10% decrease in error rate, and 50% reduction in administrative overhead.
- Led product design for Olukotide, an education platform allowing parents to book teachers. Collaborated with cross-functional teams to align with business goals and user needs. Conducted research, delivered designs and prototypes, and iterated based on feedback for an exceptional product experience.
- Revamped the branding and user experience of multiple school websites, resulting in a 50% increase in website traffic and a 30% decrease in bounce rate by designing visually stunning and user-friendly interfaces using Figma.
- Implemented WCAG 2.1 AA conformance standards, resulting in a 25% improvement in website accessibility scores and positive feedback from users with disabilities.
- Conducted user research and testing to identify usability issues and opportunities for improvement. Designed and implemented user interface and user flow for Magic Tag, resulting in a 20% increase in pre-orders, improved user awareness, and positive reviews for the product's usability and design.
- A/B tested different UI variations to optimize user experience and engagement. This resulted in a 15% increase in overall conversion rates, a 20% increase in average session duration, and a 25% decrease in bounce rates, leading to a significant boost in online sales.
- Redesigned the mobile interface for improved usability and clarity, leading to a 40% increase in mobile conversions and a reduction in customer support inquiries related to mobile navigation
- Designed PiggyFi, an app enabling Africans to save against inflation by converting earnings to stable currencies. Conducted user research, created prototypes, and communicated UX through personas, user flows, and testing. My design efforts resulted in generating more than $40,000 in grants.
- Designed Openland, a platform for landowners to mint and sell fractionalized ownership of assets as NFTs. Collaborated with product management to create UX strategy, participated in design review meetings, and researched regulatory impacts on NFT minting.
- Redesigned Zerthis ERP, an ERP system automating business processes for organizations, simplified the existing solution and improved user experience. Introduced a mobile-first approach to increase accessibility and adoption. Conducted user interviews and questionnaires to identify pain points. The resulting design led to an 80% increase in app adoption.
